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Specialized Content      E-Commerce and Advertising    Community Development

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B2Bportales, a Carvajal company, brings together Latin American members of various vertical business communities in need of specialized technical and business information, and worldwide suppliers interested in selling products and services in Latin America. Our high-quality on-line and print multimedia offerings include specialized content, interactive advertising capabilities, e-commerce links and active community participation functionalities.

Specialized Content

B2Bportales communities are the premier source of value-added information in each industry.
Community information is comprised of industry news, economic analysis, product evaluations and news, feature articles on technical processes and specific management issues related to each industry, events calendar and deep real-time coverage, as well as thorough reference information on policies, regulations, and benchmarks.
In addition, each community counts with content contributions directly coming from its members, chiefly industry leaders from across the region. B2Bportales communities are unique in being able to offer their users a searchable archive of value-added information dating back several years.

 


E-Commerce and Advertising

B2Bportales Vertical Communities are the places to go for buyers seeking on-line purchasing solutions, as all the information needed by prospective buyers to find suppliers (the Discovery process) is provided by B2Bportales.

• A thorough, searchable BUYERS GUIDE, with direct links to participating suppliers.

• E-Commerce Centers, which contain links to suppliers' own e-commerce transaction platforms, allow buyers to directly purchase the materials, spare parts, machinery and services they seek.

• Interactive SHOWROOMS permit suppliers to showcase their product offerings, showing detailed specifications and pictures, and enabling buyers to get in touch with them directly, with requests for information (RFI) and/or quotes (RFQ).
Suppliers are able to track the traffic generated by their links and SHOWROOMS directly, measuring the effectiveness of each B2Bportales community in bringing purchasers to their own commerce platforms. SHOWROOMS come with rotating BANNERS, attracting traffic to them and maximizing their promotional value.

• Additionally available are multiple sponsorship opportunities in the different content sections in each portal.

• Suppliers are also able to package Print advertising with their online presence, delivering a 1-2 punch designed to improve visibility, penetration, and sales.

 


Community Development

B2Bportales provides its portal users the proper tools and services to interact with other community members, to exchange experiences and share solutions for their needs. Discussion forums, employment opportunities, mailing lists, message exchange, meetings with subject-matter experts, and user-generated technical and informational content are all among the functions offered with this purpose.

Outstanding members of organizations and industrial trade associations answer Latin American entrepreneurs' concerns. Professionals may offer their services or find new work options, not only in their country of origin but region-wide. Comments on the use of machinery and raw materials echo the experience of other industrialists through message exchange.

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